{"id":3764,"date":"2022-11-09T16:00:06","date_gmt":"2022-11-09T15:00:06","guid":{"rendered":"https:\/\/visionary-project.eu\/fuer-forschende\/"},"modified":"2025-08-15T16:51:58","modified_gmt":"2025-08-15T14:51:58","slug":"fuer-forschende","status":"publish","type":"page","link":"https:\/\/visionary-project.eu\/de\/fuer-forschende\/","title":{"rendered":"F\u00fcr Forschende"},"content":{"rendered":"

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Informationen f\u00fcr Forschende.<\/span><\/strong><\/div>\n
Hier finden Sie alle f\u00fcr Sie relevanten Informationen auf einen Blick.<\/span><\/strong><\/div>\n

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VISIONARY zielt darauf ab, die Nachhaltigkeit der Landwirtschaft zu verbessern, indem umweltfreundlichere, wirtschaftlich tragf\u00e4higere und soziokulturell angemessenere Methoden in der Lebensmittelproduktion gef\u00f6rdert und die Hindernisse f\u00fcr ihre Einf\u00fchrung beseitigt werden.<\/p>\n

Methodik<\/h3>\n

Im Kern nutzt VISIONARY Methoden aus der experimentellen \u00d6konomie und der Verhaltens\u00f6konomie, um Hindernisse und geeignete Verhaltensma\u00dfnahmen (Anst\u00f6\u00dfe, Aufkl\u00e4rung, Anreize) f\u00fcr Landwirte und Verbraucher zu identifizieren. Die Neuheit von VISIONARY liegt in der Kombination von experimentellen Methoden mit einem systemischen Denkansatz, der das gesamte Agrar- und Lebensmittelsystem als Einfluss auf die Entscheidungen der Landwirte betrachtet. Die innovative Kombination von quantitativen und qualitativen Daten aus einer Vielzahl von Methoden ist unser wichtiger methodischer Beitrag zu einer st\u00e4rker systembasierten Forschung. Die Vergleichbarkeit wird durch die Anwendung der gleichen oder \u00e4hnlicher Methoden bei Fallstudien in D\u00e4nemark, Deutschland, Ungarn, Italien, Polen, Rum\u00e4nien, Spanien und dem Vereinigten K\u00f6nigreich erreicht. <\/p>\n

Um die F\u00e4higkeiten von Forschenden in der Verhaltens- und Experimentalforschung sowie von politischen Entscheidungstr\u00e4ger:innen und Beteiligten der Wertsch\u00f6pfungskette zur Nutzung dieser Forschung zu verbessern, wird VISIONARY mit diesen im Rahmen von sogenannten Science-Policy-Interfaces (SPIs, Schnittstellen zwischen Wissenschaft und Politik) zusammenarbeiten.<\/p>\n

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News<\/h2>\n

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Ver\u00f6ffentlichungen<\/h2>\n

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\n \n Effective Communication in Alternative Food Networks: A Scoping Review and Implications for Scottish Food Systems\n <\/a>\n <\/h5>\n\n
\n 9. April 2026\n <\/div>\n\n
\n This publication documents the results of a scoping literature review of European academic literature published 2015-2025 to show what is known about Effective Communication in Alternative Food Networks. While the authors (Inyang, Hashem & Prager) discuss the implications for Scottish Food Systems,...\n <\/div>\n\n
\n read more<\/summary>\n
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This publication documents the results of a scoping literature review of European academic literature published 2015-2025 to show what is known about Effective Communication in Alternative Food Networks. <\/strong>While the authors (Inyang, Hashem & Prager) discuss the implications for Scottish Food Systems, VISIONARY partners at Exeter University provide a commentary based on their experience with short food supply chains and alternative food networks in England. They worked closely with a local food distribution hub, Tamar Grow Local (TGL) which is run by a group of staff (equivalent to 4 full time employees) and 10 core volunteers.<\/p>\n

TGL is fully aware that effective communication is central in fostering consumer trust, loyalty and sustained participation in AFNs. They use storytelling, authenticity and regular updates through direct contact and social media and know that these methods are effective. Regular contact tends to occur mainly when food boxes are distributed to customers.<\/p>\n

The two insights that resonated most with the TGL case are the particular resource constraints facing AFNs, and the underuse of messages around fair prices and educational content.<\/p>\n

Resource constraints limit impact of communication strategies<\/strong><\/p>\n