{"id":3430,"date":"2023-03-02T20:35:43","date_gmt":"2023-03-02T19:35:43","guid":{"rendered":"https:\/\/visionary-project.eu\/nuestro-trabajo\/estudios-de-caso\/retailers\/"},"modified":"2025-11-03T16:37:57","modified_gmt":"2025-11-03T15:37:57","slug":"retailers","status":"publish","type":"page","link":"https:\/\/visionary-project.eu\/es\/nuestro-trabajo\/estudios-de-caso\/retailers\/","title":{"rendered":"Retailers"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHeader\u00bb _builder_version=\u00bb4.20.0″ _dynamic_attributes=\u00bbbackground_image\u00bb background_color=\u00bbgcid-6f37a5ab-8dee-4caa-b818-fd4907caa741″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bbrgba(255,255,255,0.86) 1%|rgba(255,255,255,0.12) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_image=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7fX0=@\u00bb parallax=\u00bbon\u00bb background_enable_mask_style=\u00bbon\u00bb background_mask_style=\u00bbchevrons\u00bb background_mask_color=\u00bbrgba(255,255,255,0.4)\u00bb background_mask_transform=\u00bbinvert\u00bb background_mask_aspect_ratio=\u00bbsquare\u00bb background_mask_size=\u00bbcover\u00bb background_mask_position=\u00bbcenter_right\u00bb background_mask_horizontal_offset=\u00bb-100%\u00bb min_height=\u00bb40vh\u00bb custom_padding=\u00bb0px||||false|false\u00bb locked=\u00bboff\u00bb collapsed=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741%22:%91%22background_color%22%93}\u00bb][et_pb_row _builder_version=\u00bb4.16″ background_size=\u00bbinitial\u00bb background_position=\u00bbtop_left\u00bb background_repeat=\u00bbrepeat\u00bb custom_padding=\u00bb||3px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.19.3″ _dynamic_attributes=\u00bbcontent\u00bb _module_preset=\u00bbdefault\u00bb text_font=\u00bb||||||||\u00bb header_font=\u00bb||||||||\u00bb background_enable_image=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-ebdec4e1-99b3-4757-b062-df19783991b8%22:%91%22header_text_color%22%93}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4gRXN0dWRpb3MgZGUgY2FzbzogIiwiYWZ0ZXIiOiI8XC9oMT4ifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ specialty=\u00bbon\u00bb _builder_version=\u00bb4.19.2″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb20px|||||\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb2_3″ specialty_columns=\u00bb2″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_row_inner _builder_version=\u00bb4.20.0″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column_inner saved_specialty_column_type=\u00bb2_3″ _builder_version=\u00bb4.19.2″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.20.0″ _module_preset=\u00bbdefault\u00bb custom_padding=\u00bb10px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb]\u00bfPodemos promover la venta de alimentos sostenibles orientando al consumidor en la direcci\u00f3n correcta? Mediante experimentos de campo en comercios minoristas (supermercados, granjas, etc.), este grupo genera nuevos conocimientos \u00fanicos sobre las intervenciones de incentivaci\u00f3n de los alimentos sostenibles en el contexto del comportamiento real de compra de los consumidores y pone a prueba la eficacia de diferentes medidas de incentivaci\u00f3n y promoci\u00f3n para aumentar las ventas de alimentos sostenibles. La informaci\u00f3n obtenida en los experimentos realizados en tiendas complementa la obtenida a partir de las encuestas realizadas a los consumidores (v\u00e9ase \u00abInformaci\u00f3n sobre los consumidores\u00bb).[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb locked=\u00bboff\u00bb][et_pb_column_inner _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb saved_specialty_column_type=\u00bb2_3″][et_pb_text admin_label=\u00bbPublications\u00bb module_id=\u00bbnews\u00bb module_class=\u00bbbox-underline\u00bb _builder_version=\u00bb4.27.4″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||30px||false|false\u00bb hover_enabled=\u00bb0″ header_font_size_last_edited=\u00bboff|desktop\u00bb custom_css_free_form=\u00bb.box-underline{|| position: relative;|| display: block; \/* sichert die Breite der Box *\/|| padding-bottom: 12px; \/* Platz f\u00fcr die Linie schaffen *\/||}||||.box-underline::after{|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -10px; \/* direkt unten an der Box *\/|| width: 50%; \/* feste L\u00e4nge *\/|| height: 20px; \/* Dicke *\/|| background: rgba(216,210,204,0.68);|| pointer-events: none;|| z-index: 1; \/* falls etwas dr\u00fcber liegt *\/||}||\u00bb global_colors_info=\u00bb{%22gcid-ebdec4e1-99b3-4757-b062-df19783991b8%22:%91%22text_text_color%22,%22header_text_color%22,%22header_5_text_color%22,%22header_2_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22header_2_text_color%22%93,%22gcid-f0121e14-5457-4055-9bff-c9a8752a2dc5%22:%91%22header_4_text_color%22,%22header_6_text_color%22,%22header_3_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22%93,%22gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741%22:%91%22border_color_bottom%22%93}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Publicaciones <\/h2>\n

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\n \n Supermarket Interventions for Promoting Food Consumption with Lower Climate Impacts\n <\/a>\n <\/h5>\n\n
\n 24 de abril de 2026\n <\/div>\n\n
\n This report synthesizes the results of two studies on supermarket interventions aimed at reducing the climate footprint of food consumption. Food systems account for approximately one-third of global anthropogenic greenhouse gas emissions. The Farm to Fork Strategy acknowledges the urgent need to reduce...\n <\/div>\n\n
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This report synthesizes the results of two studies on supermarket interventions aimed at reducing the climate footprint of food consumption. Food systems account for approximately one-third of global anthropogenic greenhouse gas emissions. The Farm to Fork Strategy<\/em> acknowledges the urgent need to reduce the climate footprint of the European food system through a comprehensive transition across the entire food chain, including shifts in consumers\u2019 food choices. The retail sector plays a pivotal role in shaping markets and influencing consumers\u2019 dietary choices, and the Farm to Fork Strategy<\/em> explicitly calls for changes in food distribution and marketing practices.<\/p>\n

The overarching objective of the two empirical studies presented in this report was to investigate the effectiveness of supermarket interventions in reducing the climate impact of food consumption through shifts in consumer behaviour towards more sustainable food choices. The two studies tested a set of interventions through an online supermarket experiment embedded within a consumer survey. We simulated a realistic online supermarket environment, providing a means to assess households\u2019 food purchase behaviour across different food categories. Study 1 focussed on behavioural interventions and tested the effects of a placement intervention (i.e. the strategic placement of plant-based assortments within the meat and dairy sections), a climate label (i.e. a traffic-light label based on CO2<\/sub>e emissions), and the combination of the two. The study was conducted in Germany, Denmark, Spain and Hungary with a sample of N=7,373 participants. Study 2 tested the effects of price changes (i.e. price increases for high-emission foods and\/or price decreases for low-emission foods), climate labelling (i.e. information on the CO2<\/sub>e emissions of food products) and different combinations of these treatment interventions. The study was conducted in Italy, Poland and the United Kingdom with a representative sample of N=7,482 consumers.<\/p>\n

Study 1 on behavioural supermarket interventions in Germany, Denmark, Spain and Hungary showed that the strategic placement of plant-based assortments in the meat and dairy sections as well as the introduction of a climate label can reduce the carbon footprint of food purchases, particularly when implemented jointly. The effectiveness of the tested interventions varied across countries and not all effects were statistically significant. Across Germany, Denmark, and Spain, the combination of the placement intervention with a climate label resulted in the greatest reduction in emissions by \u201313% to \u201316% (compared to the control group). In Spain and Denmark, the introduction of a climate label also had a statistically significant effect. The placement intervention by itself had a significant effect only in Denmark. In Hungary, none of the tested interventions significantly reduced the climate impact of food purchases; however, the combined intervention led to a significant reduction of climate emissions among younger age groups (up to 40 years).<\/p>\n

Study 2 on price- and information-based interventions in Italy, Poland and the United Kingdom found that price mechanisms and information are effective tools to reduce emissions from food consumption behaviours. While price increases for high-emission foods had, on average, the strongest effects in terms of emission reductions (\u20134% to \u20139%) across all three countries, the effect size of the remaining interventions differed across countries, suggesting that the optimal implementation may depend on specific country settings. Price discounts for low-emission foods by themselves did not lead to the desired effect of reducing the climate impact of food consumption, but instead had a null (Italy) or even positive effect (Poland and the United Kingdom) on food-related emissions \u2013 unless combined with climate labelling and\/or price increases for high-emission foods. Climate labelling by itself (without the implementation of price changes) yielded remarkable significant reductions in emissions in Poland and the United Kingdom, but was ineffective in Italy. The results from Study 2 additionally show that it is possible to achieve equivalent emission reductions using different mixes of instruments and that solutions should be carefully chosen and tailored depending on the country context and objectives.<\/p>\n

In both studies, significant reductions in the climate impact of food purchases were primarily driven by lower purchased quantities of high-emission foods, particularly beef and cheese. Although the average decrease in the purchased quantity of these items was relatively modest, the corresponding reduction in CO\u2082e emissions was substantial, underscoring that even small shifts in consumer behaviour away from high-emission, animal-based foods can yield significant climate benefits.<\/p>\n

The tested interventions promoting (plant-based) foods with low CO\u2082e emissions \u2013 the placement intervention in Study 1, and the price discount intervention in Study 2 \u2013 successfully increased the purchases of these products in all countries across both studies. Interestingly, when implemented as single interventions rather than as part of an instrument mix that also modifies aspects of high-emission foods, these measures failed to significantly reduce the climate impact of food purchases. Consumers exposed to these interventions did not significantly reduce the consumption of high-emission foods so that the desired substitution from high- to low-emission foods did not occur.<\/p>\n

The findings from the two studies raise important questions about the role and power of supermarkets in shaping the food environments within which consumers make their food choices. The studies demonstrate that far-reaching measures implemented in supermarkets have the potential to substantially reduce the climate footprint of food consumption in the EU through shifting consumer behaviour towards more sustainable food choices. However, while the retail sector holds significant leverage to drive such change, the commercial interests of retailers are not necessarily aligned with policy objectives aimed at reducing the climate impact of food consumption. This report seeks to inform and motivate both private and public stakeholders in the food sector to act upon these insights.<\/p>\n

The full report will be available soon.<\/p>\n\n <\/div>\n <\/details>\n <\/div>\n\n

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\n \n An\u00e1lisis de la contribuci\u00f3n de una selecci\u00f3n de estudios de caso a VISIONARY\n <\/a>\n <\/h5>\n\n
\n 20 de julio de 2025\n <\/div>\n\n
\n El presente informe (Entrega 2.2) se basa en el marco conceptual y anal\u00edtico inicial del proyecto VISIONARY y tiene por objeto describir c\u00f3mo los estudios de caso seleccionados en VISIONARY se complementan entre s\u00ed para abordar los objetivos clave del proyecto. El informe pretende esbozar brevemente...\n <\/div>\n\n
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El presente informe (Entrega 2.2) se basa en el marco conceptual y anal\u00edtico inicial del proyecto VISIONARY y tiene por objeto describir c\u00f3mo los estudios de caso seleccionados en VISIONARY se complementan entre s\u00ed para abordar los objetivos clave del proyecto. El informe pretende esbozar brevemente los fundamentos te\u00f3ricos de nuestro trabajo y describir el enfoque adoptado en los estudios de caso.<\/p>\n\n <\/div>\n <\/details>\n <\/div>\n\n

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\n \n An\u00e1lisis bibliogr\u00e1fico de los factores que impulsan el cambio de comportamiento en el sistema alimentario\n <\/a>\n <\/h5>\n\n
\n 20 de julio de 2025\n <\/div>\n\n
\n Este estudio (Entrega 2.1) consiste en una revisi\u00f3n bibliogr\u00e1fica sistem\u00e1tica destinada a identificar los factores impulsores y los bloqueos, con el fin de ofrecer una visi\u00f3n general de los factores que impulsan el cambio de comportamiento y su relevancia para determinados actores del sistema alimentario...\n <\/div>\n\n
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Este estudio (Entrega 2.1) consiste en una revisi\u00f3n bibliogr\u00e1fica sistem\u00e1tica destinada a identificar los factores impulsores y los bloqueos, con el fin de ofrecer una visi\u00f3n general de los factores que impulsan el cambio de comportamiento y su relevancia para determinados actores del sistema alimentario y cadenas de valor espec\u00edficas. Esto se logr\u00f3 mediante la realizaci\u00f3n de una revisi\u00f3n global de las revisiones bibliogr\u00e1ficas sistem\u00e1ticas y estructuradas llevadas a cabo en relaci\u00f3n con los aspectos conductuales de la transici\u00f3n hacia la sostenibilidad en los sistemas alimentarios. Esta revisi\u00f3n dio como resultado un mapeo sistem\u00e1tico de los factores que influyen en el cambio de comportamiento de los actores del sistema alimentario (las denominadas \u00abrevisiones de 360\u00b0\u00bb) y una s\u00edntesis narrativa de las recomendaciones formuladas por las revisiones seleccionadas.<\/p>\n\n <\/div>\n <\/details>\n <\/div>\n\n

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\n \n Folleto del proyecto Visionary\n <\/a>\n <\/h5>\n\n
\n 29 de noviembre de 2023\n <\/div>\n\n
\n Encuentre toda la informaci\u00f3n clave sobre VISIONARY de un solo vistazo.\n...\n <\/div>\n\n
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Encuentre toda la informaci\u00f3n clave sobre VISIONARY de un solo vistazo.<\/p>\n\n <\/div>\n <\/details>\n <\/div>\n\n

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    [et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.19.3″ custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb template_type=\u00bbsection\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbText All Case Studies\u00bb _builder_version=\u00bb4.19.3″ _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb||2px|||\u00bb header_font_size_last_edited=\u00bboff|desktop\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{%22gcid-ebdec4e1-99b3-4757-b062-df19783991b8%22:%91%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22border_color_bottom%22,%22header_2_text_color%22%93,%22gcid-f0121e14-5457-4055-9bff-c9a8752a2dc5%22:%91%22header_4_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22%93}\u00bb]<\/p>\n

    All Case studies<\/h2>\n

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    \u00bfPodemos promover la venta de alimentos sostenibles orientando al consumidor en la direcci\u00f3n correcta? Mediante experimentos de campo en comercios minoristas (supermercados, granjas, etc.), este grupo genera nuevos conocimientos \u00fanicos […]<\/p>\n","protected":false},"author":2,"featured_media":3005,"parent":3412,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3430","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/pages\/3430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/comments?post=3430"}],"version-history":[{"count":3,"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/pages\/3430\/revisions"}],"predecessor-version":[{"id":10265,"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/pages\/3430\/revisions\/10265"}],"up":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/pages\/3412"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/media\/3005"}],"wp:attachment":[{"href":"https:\/\/visionary-project.eu\/es\/wp-json\/wp\/v2\/media?parent=3430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}