{"id":3240,"date":"2023-03-02T20:35:43","date_gmt":"2023-03-02T19:35:43","guid":{"rendered":"https:\/\/visionary-project.eu\/nasza-praca\/studia-przypadku\/detalisci\/"},"modified":"2025-08-21T16:51:51","modified_gmt":"2025-08-21T14:51:51","slug":"detalisci","status":"publish","type":"page","link":"https:\/\/visionary-project.eu\/pl\/nasza-praca\/studia-przypadku\/detalisci\/","title":{"rendered":"Detali\u015bci"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.20.0″ _dynamic_attributes=”background_image” background_color=”gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(255,255,255,0.86) 1%|rgba(255,255,255,0.12) 100%” background_color_gradient_overlays_image=”on” background_image=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9mZWF0dXJlZF9pbWFnZSIsInNldHRpbmdzIjp7ImVuYWJsZV9odG1sIjoib2ZmIn19@” parallax=”on” background_enable_mask_style=”on” background_mask_style=”chevrons” background_mask_color=”rgba(255,255,255,0.4)” background_mask_transform=”invert” background_mask_aspect_ratio=”square” background_mask_size=”cover” background_mask_position=”center_right” background_mask_horizontal_offset=”-100%” min_height=”40vh” custom_padding=”0px||||false|false” locked=”off” collapsed=”off” global_colors_info=”{%22gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741%22:%91%22background_color%22%93}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||3px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.19.3″ _dynamic_attributes=”content” _module_preset=”default” text_font=”||||||||” header_font=”||||||||” background_enable_image=”off” global_colors_info=”{%22gcid-ebdec4e1-99b3-4757-b062-df19783991b8%22:%91%22header_text_color%22%93}”]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4gU3R1ZGlhIHByenlwYWRrdTogIiwiYWZ0ZXIiOiI8L2gxPiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”20px|||||” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.20.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”2_3″ _builder_version=”4.19.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.0″ _module_preset=”default” custom_padding=”10px||||false|false” global_colors_info=”{}”]Czy mo\u017cemy promowa\u0107 sprzeda\u017c zr\u00f3wnowa\u017conej \u017cywno\u015bci, popychaj\u0105c konsumenta we w\u0142a\u015bciwym kierunku? Przeprowadzaj\u0105c eksperymenty terenowe w sklepach detalicznych (np. supermarketach lub w sklepach rolniczych), ta grupa studi\u00f3w przypadk\u00f3w generuje unikalne nowe spojrzenie na interwencje nak\u0142aniaj\u0105ce do zr\u00f3wnowa\u017conej \u017cywno\u015bci w kontek\u015bcie rzeczywistych zachowa\u0144 zakupowych konsument\u00f3w, a zarazem testuje skuteczno\u015b\u0107 r\u00f3\u017cnych zach\u0119t i \u015brodk\u00f3w promocyjnych w celu zwi\u0119kszenia sprzeda\u017cy zr\u00f3wnowa\u017conej \u017cywno\u015bci. Spostrze\u017cenia z eksperyment\u00f3w w sklepach detalicznych uzupe\u0142nia analiza preferencji konsument\u00f3w z bada\u0144 ankietowych (patrz \u201eInformacje konsumenckie\u201d).[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” locked=”off”][et_pb_column_inner _builder_version=”4.27.4″ _module_preset=”default” saved_specialty_column_type=”2_3″][et_pb_text admin_label=”Publications” module_id=”news” module_class=”box-underline” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” hover_enabled=”0″ header_font_size_last_edited=”off|desktop” custom_css_free_form=”.box-underline{|| position: relative;|| display: block; \/* sichert die Breite der Box *\/|| padding-bottom: 12px; \/* Platz f\u00fcr die Linie schaffen *\/||}||||.box-underline::after{|| content: %22%22;|| position: absolute;|| left: 0;|| bottom: -10px; \/* direkt unten an der Box *\/|| width: 50%; \/* feste L\u00e4nge *\/|| height: 20px; \/* Dicke *\/|| background: rgba(216,210,204,0.68);|| pointer-events: none;|| z-index: 1; \/* falls etwas dr\u00fcber liegt *\/||}||” global_colors_info=”{%22gcid-ebdec4e1-99b3-4757-b062-df19783991b8%22:%91%22text_text_color%22,%22header_text_color%22,%22header_5_text_color%22,%22header_2_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22text_text_color%22,%22header_text_color%22,%22header_3_text_color%22,%22header_5_text_color%22,%22header_2_text_color%22%93,%22gcid-f0121e14-5457-4055-9bff-c9a8752a2dc5%22:%91%22header_4_text_color%22,%22header_6_text_color%22,%22header_3_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22,%22header_4_text_color%22%93,%22gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741%22:%91%22border_color_bottom%22%93}” sticky_enabled=”0″]<\/p>\n

Publikacje <\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Publications-Code” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||30px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

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\n \n Supermarket Interventions for Promoting Food Consumption with Lower Climate Impacts\n <\/a>\n <\/h5>\n\n
\n 2026-04-24\n <\/div>\n\n
\n This report synthesizes the results of two studies on supermarket interventions aimed at reducing the climate footprint of food consumption. Food systems account for approximately one-third of global anthropogenic greenhouse gas emissions. The Farm to Fork Strategy acknowledges the urgent need to reduce...\n <\/div>\n\n
\n \n Read more\n <\/summary>\n\n
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This report synthesizes the results of two studies on supermarket interventions aimed at reducing the climate footprint of food consumption. Food systems account for approximately one-third of global anthropogenic greenhouse gas emissions. The Farm to Fork Strategy<\/em> acknowledges the urgent need to reduce the climate footprint of the European food system through a comprehensive transition across the entire food chain, including shifts in consumers\u2019 food choices. The retail sector plays a pivotal role in shaping markets and influencing consumers\u2019 dietary choices, and the Farm to Fork Strategy<\/em> explicitly calls for changes in food distribution and marketing practices.<\/p>\n

The overarching objective of the two empirical studies presented in this report was to investigate the effectiveness of supermarket interventions in reducing the climate impact of food consumption through shifts in consumer behaviour towards more sustainable food choices. The two studies tested a set of interventions through an online supermarket experiment embedded within a consumer survey. We simulated a realistic online supermarket environment, providing a means to assess households\u2019 food purchase behaviour across different food categories. Study 1 focussed on behavioural interventions and tested the effects of a placement intervention (i.e. the strategic placement of plant-based assortments within the meat and dairy sections), a climate label (i.e. a traffic-light label based on CO2<\/sub>e emissions), and the combination of the two. The study was conducted in Germany, Denmark, Spain and Hungary with a sample of N=7,373 participants. Study 2 tested the effects of price changes (i.e. price increases for high-emission foods and\/or price decreases for low-emission foods), climate labelling (i.e. information on the CO2<\/sub>e emissions of food products) and different combinations of these treatment interventions. The study was conducted in Italy, Poland and the United Kingdom with a representative sample of N=7,482 consumers.<\/p>\n

Study 1 on behavioural supermarket interventions in Germany, Denmark, Spain and Hungary showed that the strategic placement of plant-based assortments in the meat and dairy sections as well as the introduction of a climate label can reduce the carbon footprint of food purchases, particularly when implemented jointly. The effectiveness of the tested interventions varied across countries and not all effects were statistically significant. Across Germany, Denmark, and Spain, the combination of the placement intervention with a climate label resulted in the greatest reduction in emissions by \u201313% to \u201316% (compared to the control group). In Spain and Denmark, the introduction of a climate label also had a statistically significant effect. The placement intervention by itself had a significant effect only in Denmark. In Hungary, none of the tested interventions significantly reduced the climate impact of food purchases; however, the combined intervention led to a significant reduction of climate emissions among younger age groups (up to 40 years).<\/p>\n

Study 2 on price- and information-based interventions in Italy, Poland and the United Kingdom found that price mechanisms and information are effective tools to reduce emissions from food consumption behaviours. While price increases for high-emission foods had, on average, the strongest effects in terms of emission reductions (\u20134% to \u20139%) across all three countries, the effect size of the remaining interventions differed across countries, suggesting that the optimal implementation may depend on specific country settings. Price discounts for low-emission foods by themselves did not lead to the desired effect of reducing the climate impact of food consumption, but instead had a null (Italy) or even positive effect (Poland and the United Kingdom) on food-related emissions \u2013 unless combined with climate labelling and\/or price increases for high-emission foods. Climate labelling by itself (without the implementation of price changes) yielded remarkable significant reductions in emissions in Poland and the United Kingdom, but was ineffective in Italy. The results from Study 2 additionally show that it is possible to achieve equivalent emission reductions using different mixes of instruments and that solutions should be carefully chosen and tailored depending on the country context and objectives.<\/p>\n

In both studies, significant reductions in the climate impact of food purchases were primarily driven by lower purchased quantities of high-emission foods, particularly beef and cheese. Although the average decrease in the purchased quantity of these items was relatively modest, the corresponding reduction in CO\u2082e emissions was substantial, underscoring that even small shifts in consumer behaviour away from high-emission, animal-based foods can yield significant climate benefits.<\/p>\n

The tested interventions promoting (plant-based) foods with low CO\u2082e emissions \u2013 the placement intervention in Study 1, and the price discount intervention in Study 2 \u2013 successfully increased the purchases of these products in all countries across both studies. Interestingly, when implemented as single interventions rather than as part of an instrument mix that also modifies aspects of high-emission foods, these measures failed to significantly reduce the climate impact of food purchases. Consumers exposed to these interventions did not significantly reduce the consumption of high-emission foods so that the desired substitution from high- to low-emission foods did not occur.<\/p>\n

The findings from the two studies raise important questions about the role and power of supermarkets in shaping the food environments within which consumers make their food choices. The studies demonstrate that far-reaching measures implemented in supermarkets have the potential to substantially reduce the climate footprint of food consumption in the EU through shifting consumer behaviour towards more sustainable food choices. However, while the retail sector holds significant leverage to drive such change, the commercial interests of retailers are not necessarily aligned with policy objectives aimed at reducing the climate impact of food consumption. This report seeks to inform and motivate both private and public stakeholders in the food sector to act upon these insights.<\/p>\n

The full report will be available soon.<\/p>\n\n <\/div>\n <\/details>\n\n <\/div>\n\n

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\n \n Okre\u015blenie wk\u0142adu wybranych studi\u00f3w przypadk\u00f3w w projekt VISIONARY\n <\/a>\n <\/h5>\n\n
\n 2025-07-20\n <\/div>\n\n
\n Niniejszy raport (Deliverable 2.2) opiera si\u0119 na wst\u0119pnym koncepcyjnym i analitycznym frameworku projektu VISIONARY i ma na celu zobrazowanie, w jaki spos\u00f3b wybrane studia przypadk\u00f3w w ramach projektu VISIONARY uzupe\u0142niaj\u0105 si\u0119 nawzajem w realizacji kluczowych cel\u00f3w projektu. Raport ma r\u00f3wnie\u017c...\n <\/div>\n\n
\n \n Read more\n <\/summary>\n\n
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Niniejszy raport (Deliverable 2.2) opiera si\u0119 na wst\u0119pnym koncepcyjnym i analitycznym frameworku projektu VISIONARY i ma na celu zobrazowanie, w jaki spos\u00f3b wybrane studia przypadk\u00f3w w ramach projektu VISIONARY uzupe\u0142niaj\u0105 si\u0119 nawzajem w realizacji kluczowych cel\u00f3w projektu. Raport ma r\u00f3wnie\u017c na celu kr\u00f3tko przedstawi\u0107 teoretyczne podstawy naszej pracy oraz nakre\u015bli\u0107 podej\u015bcie zastosowane w studiach przypadk\u00f3w.<\/p>\n\n <\/div>\n <\/details>\n\n <\/div>\n\n

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\n \n Opracowanie oparte na analizie literatury dotycz\u0105cej czynnik\u00f3w sprzyjaj\u0105cych zmianom zachowa\u0144 w systemie \u017cywno\u015bciowym\n <\/a>\n <\/h5>\n\n
\n 2025-07-20\n <\/div>\n\n
\n Niniejsze badanie (Deliverable 2.1) polega na systematycznym przegl\u0105dzie literatury w celu zmapowania d\u017awigni i barier oraz przedstawienia przegl\u0105du czynnik\u00f3w wp\u0142ywaj\u0105cych na zmian\u0119 zachowa\u0144 i ich znaczenia dla konkretnych aktor\u00f3w w systemie \u017cywno\u015bciowym oraz dla wybranych \u0142a\u0144cuch\u00f3w warto\u015bci....\n <\/div>\n\n
\n \n Read more\n <\/summary>\n\n
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Niniejsze badanie (Deliverable 2.1) polega na systematycznym przegl\u0105dzie literatury w celu zmapowania d\u017awigni i barier oraz przedstawienia przegl\u0105du czynnik\u00f3w wp\u0142ywaj\u0105cych na zmian\u0119 zachowa\u0144 i ich znaczenia dla konkretnych aktor\u00f3w w systemie \u017cywno\u015bciowym oraz dla wybranych \u0142a\u0144cuch\u00f3w warto\u015bci. Zosta\u0142o to osi\u0105gni\u0119te poprzez przeprowadzenie przegl\u0105du parasolowego (umbrella review) systematycznych i uporz\u0105dkowanych przegl\u0105d\u00f3w literatury dotycz\u0105cych aspekt\u00f3w behawioralnych transformacji w kierunku zr\u00f3wnowa\u017conego rozwoju system\u00f3w \u017cywno\u015bciowych.<\/p>\n

W wyniku tego przegl\u0105du powsta\u0142o systematyczne mapowanie czynnik\u00f3w wp\u0142ywaj\u0105cych na zmian\u0119 zachowa\u0144 aktor\u00f3w systemu \u017cywno\u015bciowego (tzw. 360\u00b0 Reviews) oraz narracyjna synteza rekomendacji sformu\u0142owanych w wybranych przegl\u0105dach.<\/p>\n\n <\/div>\n <\/details>\n\n <\/div>\n\n

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\n \n Ulotka projektu Visionary\n <\/a>\n <\/h5>\n\n
\n 2023-11-29\n <\/div>\n\n
\n Wszystkie najwa\u017cniejsze informacje o VISIONARY w skr\u00f3cie.\n...\n <\/div>\n\n
\n \n Read more\n <\/summary>\n\n
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Wszystkie najwa\u017cniejsze informacje o VISIONARY w skr\u00f3cie.<\/p>\n\n <\/div>\n <\/details>\n\n <\/div>\n\n

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    All Case studies<\/h2>\n

    [\/et_pb_text][et_pb_divider color=”gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741″ divider_weight=”10px” _builder_version=”4.19.2″ _module_preset=”default” width=”50%” width_tablet=”100%” width_phone=”” width_last_edited=”on|phone” custom_margin=”||15px|||” global_module=”1347″ saved_tabs=”all” locked=”off” template_type=”module” global_colors_info=”{%22gcid-6f37a5ab-8dee-4caa-b818-fd4907caa741%22:%91%22color%22%93}”][\/et_pb_divider][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/climate\/” button_text=”Climate” admin_label=”Button Climate” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/biodiversity\/” button_text=”Biodiversity” admin_label=”Button Biodiversity” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/water\/” button_text=”Water” admin_label=”Button Water” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/value-chain\/” button_text=”Value Chain” admin_label=”Button Value Chain” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/consumers\/” button_text=”Consumers” admin_label=”Button Consumers” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/retailers\/” button_text=”Retailers” admin_label=”Button Retailers” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/plant-based-protein\/” button_text=”Plant-based protein” admin_label=”Button Plant-based protein” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/visionary-project.eu\/our-work\/case_studies\/organic-farming\/” button_text=”Organic farming” admin_label=”Button Organic farming” _builder_version=”4.19.3″ _module_preset=”default” custom_button=”on” button_icon=”$||divi||400″ button_icon_placement=”left” custom_css_main_element=”width:100%;” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n[\/et_pb_code][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    Czy mo\u017cemy promowa\u0107 sprzeda\u017c zr\u00f3wnowa\u017conej \u017cywno\u015bci, popychaj\u0105c konsumenta we w\u0142a\u015bciwym kierunku? Przeprowadzaj\u0105c eksperymenty terenowe w sklepach detalicznych (np. supermarketach lub w sklepach rolniczych), ta grupa studi\u00f3w przypadk\u00f3w generuje unikalne nowe […]<\/p>\n","protected":false},"author":2,"featured_media":3003,"parent":3222,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-3240","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/pages\/3240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/comments?post=3240"}],"version-history":[{"count":8,"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/pages\/3240\/revisions"}],"predecessor-version":[{"id":9421,"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/pages\/3240\/revisions\/9421"}],"up":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/pages\/3222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/media\/3003"}],"wp:attachment":[{"href":"https:\/\/visionary-project.eu\/pl\/wp-json\/wp\/v2\/media?parent=3240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}