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The potential of a governmental label for dark green agri-environmental measures

This report, prepared under Work Package 3 (WP3) of the VISIONARY project, contributes to the overarching aim of identifying policy levers that can support transitions towards sustainable farming and food systems in Europe. WP3 investigates how behavioural approaches and experimental methods can help design effective agri-environmental policy interventions to address three key transition challenges: climate neutrality, halting biodiversity loss, and improving water quality. In this context, our study focuses on the potential of a labelling framework for dark green agri-environmental climate measures (AECM) as one possible policy lever to incentivise farmer participation and thereby strengthen the biodiversity transition.

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