What are the drivers and barriers to the uptake of plant-based protein products? There are many actors involved in the value chains that are responsible for the successful establishment of plant-based protein alternatives – such as producers, processors, retailers, inspectors, and end consumers. In four case studies conducted in Germany, Denmark, Poland, and Spain, we investigate the personal perceptions of different food system actors of plant-based protein products using Q-methodology. This method allows us to combine qualitative and quantitative data to express viewpoints in a meaningful way.
Watch this space for upcoming case studies.