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VISIONARY aims to improve the sustainability of agriculture by promoting those practices in food production systems that are more environmentally friendly, economically viable, and socio-culturally appropriate, and helping to remove the barriers to their adoption.


At its core, VISIONARY uses methods from experimental and behavioural economics to identify barriers and appropriate behavioural interventions (nudges, education, incentives) for farmers and consumers. The novelty of VISIONARY lies in the combination of experimental methods with a systems thinking approach, considering the whole agri-food system as an influence on farmer decisions. The innovative combination of quantitative and qualitative data from a variety of methods is our important methodological contribution to more system based research. Comparability will be achieved by applying the same or similar methods across case studies in Denmark, Germany, Hungary, Italy, Poland, Romania, Spain, and the UK.

In order to achieve improved capacities, for researchers in behavioural and experimental research, as well as for policy makers and value chain actors to utilise such research, VISIONARY will work with these actors in Science-Policy-Interfaces set up alongside the case studies.


2nd VISIONARY consortium meeting in Warsaw

2nd VISIONARY consortium meeting in Warsaw

From September 11th to 13th, 2023, our second annual VISIONARY consortium meeting took place at the historic Old Library building of the University of Warsaw, Poland – our host this year. This meeting marked a significant milestone as we reviewed the progress our...

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Inroducing… UNIABDN

Inroducing… UNIABDN

The University of Aberdeen researchers in this project are part of the Department of Geography and Environment, which is part of the School of Geosciences. Katrin Prager has participated in several EU-funded research projects in recent years (CONTRACTS2.0, AGRILINK,...

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Watch this space for upcoming publications.

Case Studies

Watch this space for upcoming case studies.


Watch this space for upcoming events.