For Scientists

Informations for Scientists.
Find all information relevant to you at one glance.

VISIONARY aims to improve the sustainability of agriculture by promoting those practices in food production systems that are more environmentally friendly, economically viable, and socio-culturally appropriate, and helping to remove the barriers to their adoption.


At its core, VISIONARY uses methods from experimental and behavioural economics to identify barriers and appropriate behavioural interventions (nudges, education, incentives) for farmers and consumers. The novelty of VISIONARY lies in the combination of experimental methods with a systems thinking approach, considering the whole agri-food system as an influence on farmer decisions. The innovative combination of quantitative and qualitative data from a variety of methods is our important methodological contribution to more system based research. Comparability will be achieved by applying the same or similar methods across case studies in Denmark, Germany, Hungary, Italy, Poland, Romania, Spain, and the UK.

In order to achieve improved capacities, for researchers in behavioural and experimental research, as well as for policy makers and value chain actors to utilise such research, VISIONARY will work with these actors in Science-Policy-Interfaces set up alongside the case studies.


Introducing… HCC

Introducing… HCC

Established in 2006, Highclere Consulting (HCC) provides high-quality consultancy, training and policy analysis services for governmental and non-governmental organizations working on agricultural, rural development and environmental issues in Southeast Europe and...

read more
Introducing… CBS

Introducing… CBS

The Visionary team from Copenhagen Business School (CBS) is part of the Consumer and Behavioural Insights Group at the CBS Sustainability Center, which is multi-disciplinary research center devoted to the study of sustainable practices and developments in...

read more


Watch this space for upcoming publications.

Case Studies

Watch this space for upcoming case studies.


Watch this space for upcoming events.