Food production plays a vital role in protecting our planet’s biodiversity. But how can we make agri-environmental climate measures more appealing to farmers? The cluster on biodiversity-friendly food systems analyses targeted (also often called “dark green”) agri-environmental climate measures such as buffer strips, rotational or non-rotational fallow land, hedges, non-productive trees, terrace walls, or ponds. In four case studies, we investigate whether the attractiveness of dark green measures for farmers increases if the performance of farmers is made visible via a label approach, and/or market advantages can be realised via higher prices or better purchase conditions. A Discrete Choice Experiment (DCE) is conducted in Germany, Poland, Spain, and the UK to investigate farmers’ preferences for a such governmental label.
Watch this space for upcoming case studies.