Case studies: Value Chain

How can we successfully create markets for sustainably produced food? The Value chain cluster investigates private initiatives among operators in agri-food value chains and identifies successful business strategies and models. In the process, we are aiming to find out how relevant actors make their decisions – their motivations and barriers –, what problem(s) and barriers the initiative had to remove, and the kind of support available (finance, policy, networks).

The analysis takes a systems perspective and covers all actors: Farmers, upstream and downstream operators, and consumers, but also agricultural and non-agricultural experts in the advisory systems (e.g. farm advice, marketing, logistics). The case studies span all three environmental transitions (climate, biodiversity, water, multiple benefits), different farm sizes, and different products with their associated value chains and are conducted in the UK, Romania, Poland, Spain, Germany, Hungary, and Denmark.