Based in Germany, the Leibniz Centre for Agricultural Landscape Research (ZALF) brings expertise in systems approaches, behavioural and experimental economics, and policy analysis on the governance of food systems to the VISIONARY project. The team leads the development of the project’s Analytical Framework in WP2 (Task 2.2). This provides a shared conceptual and methodological backbone and supports cross-country comparability across agri-environmental policy experimentation (WP3), value-chain initiatives (WP4) and food-system leverage points (WP5).

In WP3, ZALF leads the biodiversity-focused policy experimentation (Task 3.3). This work tests how farmers’ uptake of targeted “dark green” agri-environmental climate measures can be increased by making biodiversity performance more visible through a governmental labelling approach. Empirically, it combines a farmer discrete choice experiment in Germany, Poland, Spain and the UK with policy interviews to assess feasibility and implementation prospects.

Additionally, ZALF contributes to harmonising experimental protocols (WP3, Task 3.1), supports system-level transition case studies (including plant-based protein/legumes and organic farming pathways in WP5), and participates in the Science-Policy Interfaces (WP6) to co-design actionable recommendations for policy mechanisms and business models.