For Scientists

Informations for Scientists.
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VISIONARY aims to improve the sustainability of agriculture by promoting those practices in food production systems that are more environmentally friendly, economically viable, and socio-culturally appropriate, and helping to remove the barriers to their adoption.


At its core, VISIONARY uses methods from experimental and behavioural economics to identify barriers and appropriate behavioural interventions (nudges, education, incentives) for farmers and consumers. The novelty of VISIONARY lies in the combination of experimental methods with a systems thinking approach, considering the whole agri-food system as an influence on farmer decisions. The innovative combination of quantitative and qualitative data from a variety of methods is our important methodological contribution to more system based research. Comparability will be achieved by applying the same or similar methods across case studies in Denmark, Germany, Hungary, Italy, Poland, Romania, Spain, and the UK.

In order to achieve improved capacities, for researchers in behavioural and experimental research, as well as for policy makers and value chain actors to utilise such research, VISIONARY will work with these actors in Science-Policy-Interfaces set up alongside the case studies.


SPI of the month: Tamar Grow Local (UK)

SPI of the month: Tamar Grow Local (UK)

Our VISIONARY team at University of Exeter (UK) is collaborating with Tamar Grow Local (TGL), a ‘not-for-profit’ Community Interest Company (CIC), to conduct research on the role of local food in promoting sustainability. TGL operates in the Tamar Valley, an area of...

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Introducing… UPV

Introducing… UPV

Once a month, we are introducing one of our consortium partners and their role in our project - starting with Universitat Politècnica de València (UPV), VISIONARY's project coordinator: The UPV researchers in this project are part of the Department of Economics and...

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Our Initial Conceptual Framework is out

For the past months, the VISIONARY consortium partners have been hard at work to create our Initial Conceptual Framework. Learn more about our theoretical and conceptual foundations, the systemic character of the food system and its transitions towards sustainability,...

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Watch this space for upcoming publications.

Case Studies

Watch this space for upcoming case studies.


Watch this space for upcoming events.