For Scientists
VISIONARY aims to improve the sustainability of agriculture by promoting those practices in food production systems that are more environmentally friendly, economically viable, and socio-culturally appropriate, and helping to remove the barriers to their adoption.
Methodology
At its core, VISIONARY uses methods from experimental and behavioural economics to identify barriers and appropriate behavioural interventions (nudges, education, incentives) for farmers and consumers. The novelty of VISIONARY lies in the combination of experimental methods with a systems thinking approach, considering the whole agri-food system as an influence on farmer decisions. The innovative combination of quantitative and qualitative data from a variety of methods is our important methodological contribution to more system based research. Comparability will be achieved by applying the same or similar methods across case studies in Denmark, Germany, Hungary, Italy, Poland, Romania, Spain, and the UK.
In order to achieve improved capacities, for researchers in behavioural and experimental research, as well as for policy makers and value chain actors to utilise such research, VISIONARY will work with these actors in Science-Policy-Interfaces set up alongside the case studies.
News
Webinar Series for early-career researches has started
One of our key tasks in the VISIONARY project aims at contributing to the capacity building of early-career researchers (ECRs) (Task 6.5). The coordinator of this activity is HIGHCLERE CONSULTING (HCC). Our Cross Country Visit organised in Brașov, Romania, in May...

SPI of the month: Farmer’s markets in Brașov, Romania
In Romania, there are 3.6 million smallholder farms, managing around 45% of the total Utilized Agricultural Area. The main distribution channel for these farms continues to be the traditional farmers’ markets, open every day of the week. At the level of Brașov city,...

Third VISIONARY Consortium Meeting in Aberdeen, UK
The 3rd meeting of the VISIONARY project took place in Aberdeen, United Kingdom, on 10-11 September 2024. The meeting provided an opportunity to reflect on the project’s accomplishments and outline plan for the upcoming year, with all partners fully engaged in...
Publications
Watch this space for upcoming publications.
Case Studies
Watch this space for upcoming case studies.
Events
Watch this space for upcoming events.