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Uptake of plant-based protein products - drivers and barriers

This report presents the findings of a study conducted as part of the VISIONARY project, which explores the challenges and opportunities within European food legume value chains. The study focuses on identifying the barriers that limit the adoption of plant-based proteins, particularly legumes, in Denmark, Germany, Poland, and Spain. It also explores potential strategies and levers to boost the uptake of these products. The key findings highlight the obstacles to adoption and pinpoint leverage points that could drive greater acceptance of legumes in these countries.

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