Estudios de caso: Retailers

¿Podemos promover la venta de alimentos sostenibles orientando al consumidor en la dirección correcta? Mediante experimentos de campo en comercios minoristas (supermercados, granjas, etc.), este grupo genera nuevos conocimientos únicos sobre las intervenciones de incentivación de los alimentos sostenibles en el contexto del comportamiento real de compra de los consumidores y pone a prueba la eficacia de diferentes medidas de incentivación y promoción para aumentar las ventas de alimentos sostenibles. La información obtenida en los experimentos realizados en tiendas complementa la obtenida a partir de las encuestas realizadas a los consumidores (véase «Información sobre los consumidores»).

Publicaciones

Mapping the contribution of selected case studies to VISIONARY

20. julio 2025

This report (Deliverable 2.2) builds on the initial conceptual and analytical framework of the VISIONARY project and aims to map out how the case studies selected in VISIONARY complement each other to address key objectives for the project. The report aims to briefly outline the theoretical foundations...

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1.12 MB

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230 downloads

Literature-based mapping of drivers for behaviour change in the food system

20. julio 2025

This study (Deliverable 2.1) consists of a systematic literature review to map levers and lock-ins to give an overview of drivers for behaviour change and their relevance to specific actors in the food system and specific value chains. This was achieved by performing an umbrella review of systematic and structured literature reviews conducted in relation to the behavioural aspects of sustainability transition in food systems. This review resulted in a systematic mapping of the factors influencing behavioural change of food system actors (so called 360° Reviews) and a narrative synthesis of the recommendations made by the selected reviews.

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4.35 MB

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270 downloads